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Welcome to Marketing Ground Zero.

Welcome to Marketing Ground Zero, articles from Abra Online, a marketing agency with offices in Santa Rosa and Redding, California. Abra was founded in 1999 and provides branding, marketing, web...

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Company Naming: The Story Behind the Name Abra

A client recently asked me if there was a story behind the name ‘Abra’. Here’s the answer: Back when I started the company in 1999, I wanted something short, easy-to-remember, and that would be high in...

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